Mobile Arts to Fuel Growth for MBC GROUP’s services, Dream and Flashwin Premium, with Seamless Payments and Digital Advertising.
Mobile Arts Group partners with MBC GROUP to support the regional digital expansion of Dream (حلم) and Flashwin Premium, two of MBC’s flagship competition platforms, across key GCC markets and beyond.
The partnership is enabled through MobiBox, Mobile Arts’ payment orchestration platform, which connects premium digital services to telecom operators and alternative payment methods through seamless billing, scalable distribution, and market-ready compliance.
Powering the Next Phase of Digital Competitions
Dream and Flashwin Premium embody the evolution of MBC’s interactive entertainment strategy, seamlessly merging mass-market reach with real-time engagement. These platforms have quickly emerged as the region’s most compelling competition destinations, offering audiences both excitement and meaningful rewards.
- As a leader in regional interactivity, Dream transforms lives through high-impact trivia competitions and a legacy of trust and audience engagement
- Flashwin Premium, the upgraded gamified evolution of Flashwin—delivering a fast-paced trivia experience where players race against time, unlock Mystery Boxes, climb leaderboards, and win instant and high-value rewards including cash, gadgets, trips, and even cars.
Through optimized and intuitive user journeys, these platforms captivate players by challenging their knowledge, speed, and competitive drive. While catering to distinct engagement styles, both Dream and Flashwin Premium share a unified strategic vision: providing frictionless access, fostering sustained participation, and driving scalable growth across the region.
Partnering with Mobile Arts marks an important milestone in accelerating MBC’s interactive offering. By supporting our flagship competitions platform, which hosts products like Dream and Flashwin Premium through acquisition across multiple digital channels, we are enabling scalable growth and unlocking new monetization opportunities across the region.
- said Zeina Moghrabi, Director of Mobile Services of Emerging Media at MBC GROUP
A Scalable Monetization Engine for Digital Services
At the core of this expansion is MobiBox, which manages the entire technical lifecycle of both products, from deployment and subscription flows to on-demand billing, reporting, payment orchestration, and market expansion.
As the payment orchestrator and service-enablement layer, MobiBox:
- Orchestrates Direct Carrier Billing (DCB) and alternative payment methods
- Manages subscription logic and operator integrations
- Ensures compliance with telecom and regulatory requirements
- Enables rapid rollout across multiple markets with minimal friction
This approach allows MBC GROUP to reduce reliance on traditional payment ecosystems, increase conversion rates, and enter new markets faster through ready-made integrations.
Unmatched Opportunities for Users
Through MobiBox’s payment orchestrator, users across different regions can now subscribe to Dream and Flashwin Premium effortlessly, without the need for credit cards or bank accounts. This is particularly impactful in markets where carrier billing remains the most trusted and accessible payment method.
This collaboration marks a major milestone in digital entertainment and engagement across the region. MobiBox will serve as both Dream’s and Flashwin Premium’s payment orchestrator, ensuring frictionless subscription access and broader market reach.
We are proud to partner with MBC Group to deliver and push relevant and engaging services and offerings to different customers across our region. This collaboration marks the beginning of our partnership, and more opportunities will arise in the near future.
- said Hussein Taki, CCO of Mobile Arts
Driving Reach Beyond Payments
Beyond payments and monetization, Mobile Arts is also supporting the expansion through AI-powered digital advertising and user acquisition strategies, designed to drive qualified traffic and sustained engagement.
Campaigns are being executed across Kuwait, Oman, UAE, Saudi Arabia, Lebanon, and Iraq, leveraging data-driven targeting, performance optimization, and continuous learning to maximize participation and retention.
Our role goes far beyond payments. By combining fintech infrastructure with advanced adtech capabilities, we’re helping Dream and Flashwin Premium reach the right users at scale, delivering high-quality traffic, stronger engagement, and measurable growth across the region.
- said Jamil Gaith, CEO & Co-Founder of Mobile Arts Group
Redefining Digital Competition Experiences in the GCC
This partnership marks a significant milestone in the evolution of digital competitions in the Middle East, bringing together premium content, seamless monetization, and scalable growth infrastructure.
Through Mobile Arts, MBC GROUP’s services, Dream and Flashwin Premium are positioned to become reference platforms for interactive entertainment, engagement, and reward-driven experiences across the GCC.
About MBC Group
MBC GROUP is the largest and leading media company in the Middle East & North Africa region that enriches people’s lives through information, interaction, and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates. In September 2022, MBC GROUP launched its new headquarters in Riyadh, Saudi Arabia.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is MBC SHAHID, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.
About Mobile Arts
Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in fintech and adtech solutions. The company focuses on mobile payments, user acquisition, and providing comprehensive monetization strategies for telecom operators and digital merchants.
At the heart of its offerings is MobiBox, a monetization platform that acts as a payment gateway, enabling businesses to generate revenue across multiple payment channels. Whether through credit card payments, store billing, or carrier billing, MobiBox simplifies transactions and offers a seamless, frictionless payment experience for users. This robust platform allows merchants to maximize their earnings while benefiting from a wide range of payment solutions to meet the diverse needs of their global customer base.